Jennifer Higgins

It’s a beautiful Saturday morning here in Destin. The sun is hitting the Gulf just right, the coffee is hot, and you’re looking at your revenue charts with a big, satisfied grin. Business is booming. You’re finally ready to level up and bring on more people. But then, a cold chill hits you. It’s not the AC, it’s a vision of the future. You see yourself sitting in a windowless boardroom, discussing "synergistic leverage" and "top-down deliverables" while wearing a stiff wool suit. You imagine...

Let’s be real for a second: running a business is a lot like trying to host a fancy dinner party while the kitchen is slowly catching fire, the dog just ate the appetizers, and the guests are asking if you have any gluten-free, vegan, air-fried options. You’re the chef, the host, and the janitor all at once. When it comes to the "people" side of your business, most owners reach a point where they realize they can’t do it all. You know you need HR support, but the thought of hiring a full-time...

It’s April in Destin, Florida. The sun is finally starting to feel like it means business, the tourists are slowly beginning their migration toward the Emerald Coast, and you’re probably digging through your closet to find that one pair of perfectly worn-in flip-flops. You know the ones, the ones that have survived three summers, two boat trips, and at least one questionable decision at a beach bar. But while you’re busy shaking the literal sand out of your shoes, I have a question for you:...